Specification Document by Bethan on Scribd
This mood board represents the range of ideas I have for the content to include in the app. I have tried to chose the content carefully, so there is something that appeals to every member of my target audience.
The map will be helpful as it will guide tourists around Ely and highlight to them restaurants with reasonable prices with good standards. The event of the Eel Festival I think will appeal to tourists and locals as there is something for everyone, however if the event passes before I can create the app, I will instead promote the event of the Aquafest in Ely.
I would like to include at least one leisure activity for the audience in the app. Looking at my target audience, I think they would prefer the boat tours than the water bikes or the pool, because for 20-40 year olds, they might find the boat tour more relaxing. |
One of the interactive features on the app will hopefully be a quiz. I would like a similar layout like this one for the quiz, where there are three options and they are clear. I would possibly feature an image at the top, above the question, that relates to the topic of that answer or question. The question will appear above the answers and the bottom, there could be a skip button for the users that are stuck.
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This image shows two separated layouts that I would like to take inspiration from. The first image I think shows a useful layout for the 'About Ely' page, featuring an image and description. The image showing the map is a feature that I would like on my app, showing places, such as shops or the train station.
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I would like text to be mostly black, especially for the titles of each page because I think it brings a professional style and would also be gender neutral for the target audience, therefore appealing to hopefully all visitors and locals.
For the title, I would like for text to all be in capitals as I think this would separate the title and the information below. |
To keep an on-going theme, I decided the loading page should have the logo of Ely across the bottom, which will continue into the home page. This continuity of the logo will hopefully raise the profile of the city, which therefore meets the brief. As a loading page, I wanted the design to be quite simple as I think the target audience are at a mature age. Too much content in terms of the image could be distracting and may not be fully seen depending on how fast the app loads.
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I chose this image of the Ely Cathedral at this angel to compliment the logo and to aline with the animated version of the cathedral.
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The font for the title is 'Myanmar MN'. I like the look and style of this font because of it's professionalism but also the boldness. It is easy and clear to read, especially with the font being a decent size to suit the app.
I decided to keep a simple colour scheme with the text, as a felt keeping the text colour all black forms consistency throughout the app and compliments well with the other background colours. |
The homepage is a little plain though, for the audience needs, I wanted to keep a fairly simple theme and not overcomplicate or add to many design features to overcrowd the page. I feel the audience, especially tourists, will benefit from seeing Ely from this image as it is like an visual introduction from a high angled view.
On this page, a tab bar will also feature of all the icons so the user can navigate to each page. |
I have chosen to include the interactive features of a button that links to the official Ely Cathedral website, which I think will appeal to the tourists especially as they will be able to a access information instantly from a reliable source, instead of walking to the Cathedral to collect a leaflet on the times.
The information I would like to include would be the history of the Cathedral, and it's development as this will provide facts that locals and tourists may not know. Under the image, I will explain what the Cathedral can offer to the tourists, such as the cafe and the stain-glass museum. |
I have decided to use this image on as it gives tourists who have never been a small insight of the Cathedral and I think it makes sense to have an image of the interior as the background image is the exterior.
I would like the text boxes to be white as it would be the same follow the theme and house colours from the app's icon. White as a background allows the black text to be seen clearer and provide the user with a positive, easy experience. |
I have continued to use the same font throughout to keep a professional theme that then will hopefully provide a positive experience for the user. If different fonts were used on each page, it could be distracting and put off the user from continuing with the app. The blocks of white for the text will be slightly transparent, allowing the user to see the interior of the Hereward restaurant.
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I think some people see Ely having a posh persona, so I chose the Hereward restaurant that is in the middle of being elegant and friendly to everyone. There is also a bar which will appeal to the audience as they are above the legal age to drink. Plus, it is a friendly environment for families. The interactive element for the user is a link to the official Hereward website where users can clink on for more information, such as the menu for that day.
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I continued with the theme of having a photo as the background of the page, and used a photo of painting that portrayed what Ely used to look like during the harvest and the community there. I think this matches nicely with the information I plan to present which will appeal under the black and white image of the street before the Ely Cathedral. The content I think will encourage users to visit the city with the strengthen knowledge of its history.
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The interactivity I have chosen for this
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