Reference all sources to avoid being sued for plagiarism.
Worldcat.org (library content service), refme (scan book bar codes and puts it in references for you).
National Archives (historical archives).
Sources
Definition Of Well Being: 'the state of being comfortable, healthy, or happy.'
‘The deteriorating state of mental health among young Britons has been well documented in recent years, with the latest figures showing that over half of mental health problems (excluding dementia) start by the age of 14 and 75% by 18.
Now, an international study has found the UK's 'Generation Z' (classed as those aged 15 to 21) to be among the unhappiest in the world.’ - Net.doctor.co.uk - Source: http://www.netdoctor.co.uk/healthy-living/mental-health/news/a27632/british-teenagers-mental-wellbeing/
Quote to use - 'an international study has found the UK's 'Generation Z' (classed as those aged 15 to 21) to be among the unhappiest in the world.' (source: net.doctor.co.uk - Feb 2017)
Radio quote - 'In the UK, local radio advertising is still seen as an effective way of reaching an audience. In 2015, Bauer Media Group (Heat, Kiss and Kerrang! radio stations) stated that over 9 million people listen to one of their radio stations.'
Television
Advertising - commercial breaks, sponsorship of a primetime, flagship programme, use of product placement/star endorsement
Narrowcast channels - Television channels that distribute specialist interest content (Dave, Living, Lifetime etc.)
Digital vs. Traditional Advertising
Above and below the advertising
Radio is a good value for money for mass audience reach. Find out which radio station 12 to 17 year olds listen to.
Above the line methods used in television programmes:
Breaking Bad have used above the line advertisement to meet the audience by displaying billboards on streets where the population is high so more people can see it and want to watch it. Promoting when it is released and where.
Top Gear presenter Jeremy Clarkson appeared in the commercial for the new fire stick and also advertised Grand Tour.
Below the line - advertising individuals as you know their likes and dislikes.
VOD service - sign up and they find out your likes and dislikes.
Advertising Ideas For TV show
Post clips of the upcoming show - a celebrity interview. On social media platforms where 12 to 17 year olds are - Instagram with clips of the show. Web banner on gaming sites. Bring a gamer onto the show (big following - Ninja) joint venture - established audience commenting on their favourite game.